#social media

Meta

Meta prepares more layoffs across Facebook, WhatsApp, Instagram

The move is part of a cost-cutting push that will eventually whittle away 10,000 positions at the company

X Corp

Twitter becomes X Corp as Musk advances ‘everything app’ hopes

It’s unclear what the change means for Twitter, which has seen a sweeping overhaul since Musk bought the company for $44bn last year

BotimGPT

BOTIM launches region’s first Arabic ChatGPT with MBZUAI 

BOTIM’s Arabic Chat GPT will support features such as international money transfers, bill payments and e-commerce

Twitter equity grants

Twitter offers new equity grants to employees

The company plans to offer a liquidity event in about a year when workers will be able to cash out some of their equity

Ramadan Sale Carrefour

Revealed: Five ways businesses can drive sales this Ramadan

From car dealerships to retailers, several companies are offering promotions and discounts during Ramadan to support consumers

TikTok teens

TikTok adds new features for teens and families

The new features build upon the existing safety settings

Chatbot My AI

Snap debuts ‘My AI’ chatbot powered by OpenAI’s GPT technology

The chatbot is available only to Snapchat Plus members, who pay $3.99 a month to subscribe

Twitter job cut

Twitter cuts more engineering, product jobs to curb costs

Some employees learned they were laid off via an email, and others tweeted that they learned they were terminated when they could no longer log into the internal system

Meta launches subscription service for facebook and instagram

Meta launches subscription service for Facebook, Instagram

Meta is testing the subscription product first in Australia and New Zealand, starting later this week

Instagram

Instagram adds new feature to deliver posts directly to followers

Meta CEO Mark Zuckerberg announced the news on his Instagram account Thursday by creating a channel of his own

Twitter

Twitter access restricted in Turkey days after massive earthquakes

Restrictions to the social-media platform started Wednesday afternoon

traffic dubai Police

Dubai Police’s traffic campaigns benefit 10 million people over last three years

Traffic campaigns were carried out last year to raise public awareness of the safety of pedestrians, and the dangers of sudden swerving and speeding, among other topics

Twitter

Twitter will restore more accounts weekly over next 30 days

Earlier this week, the social network suspended the accounts of several prominent journalists

Oversight Board

Meta’s Oversight Board criticises ‘shortcomings’ in protection of VIP accounts

The Oversight Board, which was conceived by and funded by Meta and is comprised of 20 journalists, academics and politicians, began assessing cases last year

Million, a platform revolutionising creator economy in Middle East

Million, a platform revolutionising creator economy in Middle East

Million is the next generation of social media platforms relying on a decentralised finance model and digital ownership for users on the content they create and monetise

Twitter's new feature

Twitter’s new feature is out: What is it and how does it work?

Starting August 31, this feature will be available on iOS, Android and Twitter.com globally

Snap to open office in Qatar, signs MoU with Government Communications Office

This new move is part of Snap Inc’s efforts to support and create opportunities for its highly engaged creative community in Qatar

Twitter launches location spotlight

Twitter launches ‘Location Spotlight’, offers more tools for professionals

Professionals with physical business locations can now display their business address, hours of operation and contact information on the platform with the new feature

How martech stacks can help your company

Insights: How a martech stack can benefit your company

Using data-driven insights, marketing teams can optimise their efforts throughout the customer journey, making communication ever-more personalised and effective at channelling leads into prospects

Elon Musk back out on Twitter deal - GettyImages-1229901655

Musk backs out of $44bn Twitter deal over bot accounts

Twitter has said it plans to pursue legal action to enforce the merger agreement

Instagram

Instagram to test artificial intelligence on faces to verify users are over 18

Starting in the US, Instagram will be accepting video selfies, which Meta will submit to the identity verification company Yoti

Elon Musk Twitter

Elon Musk says Twitter’s lack of info on bots breaches merger deal

Last month, Elon Musk said he wouldn’t proceed with his $44bn takeover unless the social media giant can prove bots make up fewer than 5 per cent of users

TikTok and Injaz collaboration May 2022

Social media platform TikTok and Injaz partner to educate Arab youth

TikTok brought together key opinion leaders from Microsoft, McKinsey and MetLife to create informative videos to offer Arab youth career advice

tiktok

How TikTok for Business helped brands focus their messaging during Ramadan

Jochen Bischoff, head of Consumer Business Partnerships MENA – Global Business Solutions at TikTok, talks about brand strategies and measurement criteria to gauge the success of campaigns on the platform

Stripe

Stripe teams up with Twitter in renewed crypto payments push

The company processed $640bn in payments in 2021

Elon Musk

Twitter board’s interest not aligned with holders, Musk says

Since making the offer, Musk has been actively posting on his Twitter account in what appears to be a social media campaign

WhatsApp announces addition of new ‘communities’ feature

People will be able to receive updates sent to the entire ‘Community’ on Whatsapp and easily organse smaller discussion groups on what matters to them

Here’s how to leverage TikTok for Business this Ramadan

TikTok has launched a toolkit to guide brands to create content that is familiar, relatable and noticeable

Getty Images

How conversational AI improves the experience of customers

Chatbots create a human-like conversational experience for customers, while making it engaging at the same time, says Ravi Sundararajan, COO, Gupshup

Steven Bartlett

Steven Bartlett delivers key entrepreneurial and social media insights at event in Dubai

He is represented in the Middle East by Motivate Talent, which is a part of the Dubai-headquartered Motivate Media Group