#Nike

sneakers

Are you ready to invest in sneakers?

From everyday wear to an alternative asset class, we look at the transformation of sneakers

Nike launches its smart sneaker Cryptokicks iRL

Nike launches its smart sneaker Cryptokicks iRL

The Cryptokicks iRL features auto-lacing, enhanced lighting, haptic feedback, gesture control, walk detection, app connectivity, AI/ML algorithms and wireless charging via the RTFKT powerdeck

Nike

Nike to open its virtual sneaker store and trading platform

The sportswear company will release its goods on the Swoosh platform

UAE retailer GMG gets Nike distribution rights for Egypt, Iraq

GMG will become the official distributor partner for Nike in Egypt by June 2022, covering everything from brand management to retail and distribution

Pictures: Largest Nike store in the Middle East opens in Dubai Mall

The new shop, which comes through a partnership with UAE retailer Sun and Sand Sports, spans 3,290 square metres